average customer
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Customer toolkit — Customer toolkits are devices that enable customers to design products, which are in turn created by the firm. Firms must make their proprietary knowledge available to customers through easy to use resources in order to allow the average customer … Wikipedia
customer profile — /ˌkʌstəmə prəυfaɪl/ noun a description of an average customer for a product or service ● The customer profile shows our aver age buyer to be male, aged 25–30, and employed in the service industries … Marketing dictionary in english
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… … Wikipedia
Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… … Wikipedia
Customer equity — is the total combined customer lifetime values of all of a company’s customers. Contents 1 Overview 2 Customer equity strategy 3 Literature 4 See also … Wikipedia
Customer data management — (CDM) is a term used to describe the way in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM embraces a range of software or cloud computing applications designed to give… … Wikipedia
customer lifetime value — ➔ value * * * customer lifetime value UK US noun [C or U] (also lifetime customer value, also lifetime value, ABBREVIATION CLV) COMMERCE ► … Financial and business terms
customer acquisition cost — UK US noun [C] ► MARKETING the average amount a company spends to get each new customer, for example, by advertising: »Strategic partnerships can bring new customers, reducing customer acquisition costs … Financial and business terms
average revenue per user — UK US noun [U] (ABBREVIATION ARPU, also average revenue per unit) ACCOUNTING, COMMUNICATIONS ► the average amount of money that a company makes during a particular period of time from an individual customer or product. Average revenue per user is … Financial and business terms
Average margin per user — (AMPU) is one of several criteria for measuring the success of telephone companies. It is an alternative to ARPU, which focuses on revenue per unit. The central premise is that by attention to the margin produced per sold unit, not the amount of… … Wikipedia
